On April 15th, Andy Macke, a VP at Comcast, spoke like a true Rotarian. Andy is the vice president of external affairs for Comcast's Big South Region.
Macke began his presentation with this quote: "Comcast is a 56 year old startup." What he meant is that the way we access information today is changing rapidly. There is a voracious appetite for as much information and entertainment as possible. Comcast is working feed the beast with a variety of choices, while planning for the future by providing even wider pipelines. While many can afford a wide broadband connection to the internet, there are still too many people that are being left behind.
Andy spread out before us a comprehensive look at the goals and direction Comcast is using as a road map to the future. With customer experience being a number one priority, he explained exactly what that meant. Comcast wants to put internet access, and everything that it brings with it, into every household. He intends to help Comcast bridge the "digital divide". With most of us wondering exactly what the "digital divide" is, he went on to explain.
The digital divide is a metaphorical barrier that keeps too many people from having access to the information highway we call the internet. To combat the problem he noted three of the most common hurdles that Comcast must overcome:
1.) Lack of interest - He noted that many people are unaware of how beneficial and life changing it can be to have basic access to the internet.
2.) Lack of a computer - (or tablet or even a cell phone) - Comcast is working to provide students and low-income homes with a computer and internet access
3.) Cost of a subscription - Comcast has numerous programs designed to help bring access into every home at an affordable rate.
With these points in mind, Comcast has implemented a comprehensive program call "Internet Essentials" - This is an amazing program which is going to help thousands of people.
The Rotary Club of Sandy Springs would like to thank Andy for coming out and addressing the club. We would also like to say thank you for all the hard work that he and his team at Comcast have done to make our community happier, healthier, and more informed.
From left to right: Gene Jordan, Andy Macke, Julia Bernath, Charan Shikh, Jim Squire
From left to right: Fred Ferrand-Club President, Andy Macke, Charan Shikh, Jim Squire - District 6900 Governor Elect
Mr. Macke can be tweeded at: https://twitter.com/MackeAndy
Past newsletter with bio: https://sandyspringsrotary.org/v2/newsletter/841
More information about Andy Macke can be found here: https://www.linkedin.com/in/andy-macke-67076a3/